TRAVELAlaska Airlines Rewrote Its Entire Loyalty Program and Most Members Missed It4 min read

Hotels, Cars, and the Rest

Atmos Rewards has non-flight earning options scattered across the travel ecosystem. Alaska Vacations, the program’s hotel booking portal, earns 1 point per dollar across nearly a million properties and generates status points — 1,000 for every 3,000 points earned through non-air spending. Hotel chain partners include IHG and Marriott Bonvoy at 500 and 2 points per dollar respectively, with smaller chains like Best Western and Choice Privileges offering flat 250-point-per-stay bonuses.

Car rentals run through Alaska Car Rentals, which layers bonus points on Avis and Budget bookings depending on your status tier — from 500 points per rental for basic members up to 1,250 for Platinum and Titanium elites. Alamo offers 50 points per day through its own partner channel. Elite status also earns a match to Avis Preferred Plus or President’s Club, which matters for anyone who values a guaranteed upgrade to the last car in the lot.

The Business Side of Things

Alaska’s EasyBiz corporate program is getting rebranded as Atmos for Business, though the full transition timeline is fuzzy. The current program earns 1 Atmos point per dollar on base airfare booked for employee travel — on top of whatever points the individual employee earns personally. Companies that had EasyBiz or Hawaiian Airlines Corporate Travel accounts before the August launch already had their balances converted automatically.

Atmos for Business bookings were slated to open in September 2025, with the existing EasyBiz portal already accessible under the new branding. The program also offers 24-hour reservation holds and travel management reporting tools — useful for small businesses that don’t need a full corporate travel agency but want more than a standard consumer account.