TRAVELAlaska Airlines Is Handing Free Craft Cocktails to These Credit Cardholders3 min read

Where You Can Get One Right Now
The program launched first at all three Alaska Lounge locations inside Seattle-Tacoma International Airport (SEA), Alaska’s home turf. By October, it rolls out to every other Alaska Lounge location in the network — nine total, clustered on the West Coast with one outpost at JFK.

Most of these spaces have been recently opened or renovated. Alaska has been investing in its lounge product, and this bar program is the most visible evidence of that push so far.
How to Claim Your Drink
The process is simple. Show the bartender your Summit card — physical or the digital version in your phone wallet — and the drink is on Alaska. Bring a guest and they’re covered too, no extra hoops required.
Don’t have the card yet? The elevated bar options are still available to everyone, just not free. Non-alcoholic drinks run $7, premium cocktails $9. For non-cardholders who’ve paid $65 for a day pass (or $35 for military), that’s an easy add-on.
Eight Passes a Year, No Strings
Summit cardholders also receive eight complimentary lounge passes annually — a benefit that stacks well with the free cocktail access. Lounge entry otherwise requires a membership or a first-class ticket on Alaska or Hawaiian for a flight of at least 2,000 miles.
A free bourbon cocktail in a renovated lounge won’t be the reason anyone applies for a premium travel card. But it’s a clever retention play — and for Alaska flyers who’ve been gravitating toward competitor lounges with stronger food and drink programs, it might be enough to bring them back through the door.