FOODCostco’s Spring Lineup Has a Side Most People Miss6 min read

Chocolate-Covered Strawberries From a Brand With a Following

Tru Fru, a brand that built its reputation largely through specialty and natural grocery channels, has a presence at Costco this spring with its milk chocolate-covered strawberries. The product line is known for using real fruit that’s been hyper-dried before being enrobed in chocolate, which produces a different texture than standard freeze-dried or fresh-dipped versions. The result is a snack that sits somewhere between candy and fruit — crunchy, intensely flavored, and sweet without being purely confection. Shoppers familiar with the product from retailers like Whole Foods have noted that Costco’s pricing represents a better value per ounce than specialty grocery pricing. For consumers who don’t typically shop at natural grocery stores, finding Tru Fru at Costco is a straightforward way to access a product that previously required a separate shopping trip. The spring timing aligns with the brand’s fruit-forward profile.

Kirkland’s Refrigerated Tomato Basil Soup

Costco’s Kirkland Signature label has added a Tomato Basil Soup to its refrigerated section, and early shopper response has been consistently positive. The soup is positioned in the open refrigerator case rather than the shelf-stable aisle, which signals a fresher product formulation with a shorter shelf life but typically better texture and flavor. Shoppers who have tried it describe the flavor as clean and well-balanced — not over-salted, which is a common complaint about many commercial tomato soups. The basil integration reads as genuine rather than artificial, and the texture is described as smooth without being watery. For households that eat soup regularly as a quick meal or side, a Kirkland Signature version of a classic like tomato basil is a practical staple. The refrigerated format also tends to reheat more evenly than shelf-stable cartons, which matters for the finished bowl experience.