TRAVELAlaska Airlines Rewrote Its Entire Loyalty Program and Most Members Missed It4 min read
One Program to Rule Them Both Alaska Airlines and Hawaiian Airlines have been circling each other for years. Now they’ve merged their loyalty programs into a single entity called Atmos Rewards, which launched in August 2025. Think of it as a soft reboot — same bones as Alaska’s old Mileage Plan, but with new earning…